A Letter From the Founder
I didn’t start ARISHAE just to create another clothing brand.
I started it because, as a young woman, I kept asking myself one question: Why are some of the most beautiful parts of our Indian heritage slowly disappearing from everyday life?
I grew up admiring the beauty of handcrafted embroidery—the patience behind every stitch, the artistry of every karigar, and the stories woven into every piece. Yet somewhere along the way, these crafts became something we admired from a distance. They were saved for lockers, wrapped away in boxes, or worn only once before being forgotten.
I wanted to change that.
I wanted handcrafted embroidery to feel alive again. I wanted it to feel modern, effortless, and exciting. I wanted young women to wear it with confidence—not because tradition asks them to, but because they genuinely love it.
That is how ARISHAE was born.
Every collection is my way of bringing together India’s timeless craftsmanship with contemporary design. From elegant shalwar suits to statement lehengas, every silhouette is thoughtfully created to feel feminine, modern, and unapologetically confident. I want women to feel beautiful, powerful, and completely themselves while wearing pieces that carry generations of craftsmanship.
ARISHAE is for women who see fashion as a form of self-expression. Women who fall in love with beautiful details. Women who value authenticity over trends. Women who believe that what they wear should tell a story before they say a single word.
Most importantly, ARISHAE is my promise to keep our artisans, our heritage, and our handcrafted traditions alive—by giving them a place in the wardrobes of today’s generation.
Because I don’t believe Indian craftsmanship belongs hidden away in wardrobes or remembered only on rare occasions.
I believe it deserves to be worn, celebrated, loved, and passed on.
Welcome to ARISHAE.
Where heritage meets the woman of today.
–Arisha